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December 14, 2018
Why Work At ContentSquare: An Interview With Our Talent Acquisition Manager

We sat down with Ellen Binio, Contentsquare’s Talent Acquisition Manager, to find out how we ended up so lucky to have her and how she helps us build a first-rate team.   How did you come to work at Contentsquare? I was recruited to work at Contentsquare by a very good friend, who isn’t actually […]

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April 12, 2018
ContentSquare Team Members Share Their Favorite Digital Experiences

With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online conversions. The behavior of mobile users indicates that many smartphone shoppers embark on a journey determined to complete a purchase, but are […]

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Digital Luxury Shopping - Unique User Experiences for Unique Brands

When it comes to luxury shopping online, consumers appear to need less convincing than their e-commerce counterparts. Because while online conversion rates are 2 to 3 times lower than those for mainstream retail, Luxury visitors are more likely to convert on the first visit. Luxury brand sites also remain mobile-dominant, with more than 2/3 of […]

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5 reasons Future: Travel was better than your last conference

The second of our Future events, Future: Travel saw top ecommence professionals from brands like Flight Centre, Thomas Cook, Skyscanner, British Airways and Eurostar strap themselves in for a morning of high-impact presentations, tasty food and, of course, bad travel puns. Here are 5 reasons why Future: Travel was better than your last conference: 1. […]

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March 28, 2018
Users Blame Cart Abandonment on Price, Choices and Bad UX

Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere – the real concern is making sure digital journeys end in conversion. A ContentSquare survey of US consumers aged 18 to 65 found that 81% of shoppers had abandoned their cart at least once in their lifetime. […]

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March 27, 2018
ContentSquare and Adobe Analytics Integration Helps Teams Measure the Value of their UX

One of the things that keeps our solutions engineers up at night is finding ways to make data work harder for our clients. Key to that is understanding how businesses work, what tools they are using, and where our AI-powered technology can make a difference. We know that some brands rely on more than one […]

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March 15, 2018
Celebrating Saint Patrick’s Day with a Lot More than Just Beer

Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digital experiences would be influenced by it. Our assumption was that online shoppers would be purchasing a […]

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March 7, 2018
DataSnack: Only 30% of users visiting a travel site on their mobile device log in

So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login rate for converting visitors across devices is much higher, with 84% of buyers […]

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February 27, 2018
Travel Platform VeryChic Sees Huge Mobile Conversion Gains

When members-only travel platform VeryChic noticed high exit rates on its site, it looked to next-gen behavior analytics to boost retention and conversion rates, and deliver a better digital experience to its 7 million users. And with nearly half of all bookings attributed to mobile sources, the company was particularly keen to address these challenges […]

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February 16, 2018
DataSnack: France spends more on Champagne than the US and the UK

Our data analysts recently looked into the digital shopping behavior of consumers in the US, France, and the UK, tracking items traditionally given as gifts. They analyzed average wine and booze carts to see which class of drink drives the highest order values in each country. France predictably spends the most on Champagne, with a […]

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