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December 7, 2018
7 Visitor Behaviors We Spotted During Our Black Friday Postmortem Analysis

Last month our CX experts shared some digital best practices brands should follow to prep for a stellar holiday shopping season kickoff. Well, Black Friday weekend has come and gone, and the numbers are in. We spent this week digging up millions of visitor sessions from Black Friday and Cyber Monday* to better understand how […]

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March 15, 2018
Celebrating Saint Patrick’s Day with a Lot More than Just Beer

Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digital experiences would be influenced by it. Our assumption was that online shoppers would be purchasing a […]

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February 12, 2018
Which country is the most romantic: US, UK or France?

Love is in the air and on the shelves of every drugstore across the US. Online retailers are also poised for a little customer love this week, as lovers everywhere rush to order flowers, chocolates and other gifts for their significant other. Curious to find out which country leads the way when it comes to […]

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December 29, 2017
Equipping Businesses for the Age of Digital Shopping

The decline of brick-and-mortar stores in favor of digital shopping platforms is inspiring businesses everywhere to improve their customers’ online experience. Credit Suisse estimates that there could be more than 8,640 store closures this year, breaking the 2008 record of approximately 6,200 store closures. Meanwhile, the US Census Bureau has recorded a 0.8% increase in […]

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December 14, 2017
Insurance Companies are Finally Getting a Makeover

How companies are reinventing the digital relationship with their customers Insurance companies don’t have it easy. With the world gone digital, their legacy systems make it hard for them to keep up. And even when they overcome that challenge, they have to comply with regulations that make it harder for them to play the digital […]

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November 8, 2017
How Well Do You Know Your Holiday Shoppers?

You think you know your holiday shopping? Take this quiz to test your seasonal savvy and see how much you really know!     Now it’s time to roast some chestnuts and check out the 10 Commandments of Holiday Shopping!  

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November 3, 2017
The Great Grocery Revolution: How to Prepare for The New Age of Digital Shopping

Amazon’s recent acquisition of Whole Foods has many online grocers quaking in their boots. And while the brand’s increasingly monopolistic growth is understandably daunting, there’s a lot to be gained from observing and analyzing this expansion. Namely: things that work for Amazon might just work for other online retailers, too. Take membership. Companies like Amazon […]

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October 30, 2017
Halloween UX Horror Stories - Save yourselves!

Halloween is scary. It brings out the zombies, the monsters and the demons. And horror stories. Oh, the horrible UX horror stories. Dare you read on? Have you ever taken your time to shop for yourself, select the perfect items, one by one, examining every detail and making sure they are exactly what you want […]

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September 26, 2017
Digital Transformation for the Automotive Industry

In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

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September 21, 2017
Catch Flights Not Frustrations: Choice VS. The Traveler

As our global populations grow conjointly with our accessibility to the various corners of the globe, more and more people are expanding their cultural horizons through travel. In the near future (2030), the global population will grow by an extra billion people of which 20% will be travelling*. And as our technologies becomes more advanced, […]

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