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November 19, 2018
Beerwulf continues partnership with ContentSquare for UX optimisation

With its simple web layout, uncluttered navigation options, and a quick checkout system, ordering from online beer seller Beerwulf is arguably easier than buying from your neighborhood shop. Web visitors are also treated to rich beer-related content, as the Amsterdam-based startup releases a number of features per week — targeted towards beer enthusiasts who want […]

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September 12, 2018
Good UX Is Always In Fashion: Two Influencers Share Their Pet Digital Peeve

With fashion week upon us once again, brands are focused on pushing the latest trends, and keeping their digital audience engaged around the season’s must-have looks and accessories. And it’s not only styles that are changing fast and furiously — throughout the past decade, the fashion sector has experienced a great deal of transformation. Digital […]

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August 29, 2018
All the Traffic But No Sales - 5 Things You Might Be Doing Wrong

Your website looks great. Traffic is on the rise. You’re running a few Facebook ads, and you’re sending out newsletters. Things are going pretty well – except that pesky sales column is still stuck at $0. What gives? Your demographics are off You’re clearly targeting well enough to increase your traffic, but something is going […]

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August 23, 2018
What 61 Million User Sessions Tell You About Early Back-to-School Shoppers

A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school. That’s an average $684.79 spend per family. The same survey found that 77% of consumers are keen to get a head […]

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August 18, 2018
Helping Brands Measure the Value of their Digital Experience Investments

ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and digital experience teams from all over the world. One of the questions I got asked a lot during the event was, “How do I […]

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July 17, 2018
Ecommerce Lessons From the New Generation of Fintech Disruptors

ContentSquare and Mezzo Labs recently hosted a round table gathering for digital leaders in finance where, after a few canapés and drinks to warm them up, we discussed the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s taking place and threatening their core revenue streams. Brands like […]

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July 15, 2018
7 Things To Keep In Mind When Embarking On A Website Redesign

There is plenty of great advice out there for brands about to embark on a website rebuild. In this post, we share with you seven tips we believe are a crucial part of any website redesign process. 1. You are sitting on a goldmine – learn everything you can from your old site before your […]

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July 10, 2018
Why Digital Personas Are No Longer Enough

Brands today are constantly on the lookout for the perfect user experience (UX) formula that will keep their digital audience engaged all the way to conversion. But connection is a two-way street, and to be successful, requires a sophisticated understanding of who it is you’re trying to connect with. For that, brands have personas – […]

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June 20, 2018
What 17 Million User Sessions Can Tell You About Mobile Design

As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on their smartphones, and the quality of experiences that are being developed for mobile users. We analyzed 17 million user sessions in 2018, across […]

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June 15, 2018
Father’s Day 2018 - Dads Probably Not Getting Ties This Year

It’s been just over a month since we emptied the local flower stores to honor our mothers, and now it’s time to shower our fathers with gifts. Or maybe not exactly shower, judging by the findings of a recent ContentSquare survey. We quizzed 800 consumers ahead of Father’s Day 2018 to find out how much […]

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Beerwulf continues partnership with ContentSquare for UX optimisation
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All the Traffic But No Sales - 5 Things You Might Be Doing Wrong
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