FAQ

THE BASICS, GETTING STARTED
Q A
What is ContentSquare?

ContentSquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximise conversion rates.

Using behavioural data, artificial intelligence, and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimise the customer journey.

Q A
Will ContentSquare replace my existing testing and analytics tools?

ContentSquare sits between your analytics tools (such as Google and Adobe Analytics) and your testing tools, acting as a ‘prioritization layer’ that helps you better understand visitor behaviour and inform your testing roadmap.

 

We integrate with most major technology partners so you can get an additional layer of insight on your existing audience segments.

Q A
How does ContentSquare work?

Using a lightweight tag on your site or SDK in your mobile app, ContentSquare anonymously tracks all mouse movements, clicks, and mobile inside your site or app. The tracking data is then securely sent to the ContentSquare servers, where it is aggregated and prepared for analysis.

ContentSquare uses this anonymised data to monitor and track user behavior on all devices, and transforms this knowledge into actionable insights. ContentSquare collects all engagement data without the need for a tagging plan, so you can dig up any data you need retroactively.

Q A
How do I access ContentSquare?

ContentSquare is a SaaS (Software as a Service) solution, so all you need to access the platform is a browser. Simply visit http://uxanalytics.content-square.fr/ and log in using your ContentSquare user credentials.

USER PRIVACY & DATA SECURITY
Q A
Where can I find ContentSquare’s Privacy Policy?
Q A
Does ContentSquare collect site visitors’ IP addresses?

IP addresses are used for geolocation purposes only (city). They are not stored nor are they linked to any of the events tracked by ContentSquare.

Q A
What Cookies does ContentSquare use?

The cookies used by ContentSquare can be found here:

https://docs.contentsquare.com/uxa-en/#cookies-list

Q A
Is ContentSquare GDPR compliant?

The ContentSquare platform is fully GDPR-compliant. It is important that the customer specific implementation of ContentSquare conforms to the GDPR rules. For more information, please refer to our notes on GDPR compliance.https://connect.contentsquare.com/gdpr/.

Q A
Does ContentSquare track personally identifiable information (PII)?

We do not collect or store any PII data. When recording web sessions, ContentSquare automatically masks and anonymises content on the site. For further details please refer to our privacy policy.

Q A
Can site visitors opt out of ContentSquare tracking?

Yes. ContentSquare clients are provided with a link which is used on their site for visitors to opt out of tracking. Clicking the opt-out link places a cookie in the user’s browser which directs ContentSquare not to track.

For further details please refer to our privacy policy.

Q A
Does ContentSquare use Third-Party Cookies?

ContentSquare does not use Third-Party cookies. Site visitors cannot be tracked elsewhere on the internet by ContentSquare.

Q A
How can I contact the Data Protection Officer at ContentSquare?

The data protection team can be contacted by email at the following address: [email protected]

TECHNICAL
Q A
Which Browsers are supported?

ContentSquare fully supports a range of browsers for data capture, including:

• Google Chrome
• Google Chrome mobile (iOS / Android)
• Safari
• Safari mobile (iOS)
• Firefox
• Internet Explorer 9+ (IE 11+ for Session Replay)
• Opera
• Opera mobile (iOS / Android)

Q A
What JavaScript frameworks does the ContentSquare tag support?

The tag supports all Javascript frameworks, including Angular, React etc.

Q A
Does ContentSquare impact the visitor experience on asite?

ContentSquare in no way affects user experience. The lightweight tag has no effect on page load times, and the SDK has no effect on App performance. The tag size is 15 kb and is designed to respond in less than 100ms, the tag is loaded asynchronously with the page content. In addition the tag is stored in the browser cache for a period of 15 minutes and is therefore not reloaded during subsequent pageviews.

Q A
Does ContentSquare collect a sample of visitors to a site?

No. In order to provide a complete picture of the user experience on your site, ContentSquare collects 100% of engagement data, all of the time.

Q A
Where is my data stored?

All data is processed and stored in the European Union.

PRICING
Q A
What is ContentSquare’s pricing model?

ContentSquare’s simple and transparent pricing model is based on the monthly number of pageviews on your site or sessions in your mobile app. For further details or to get a custom quotation to satisfy your enterprise needs, CONTACT US.