Adobe
News|March 27, 2018

ContentSquare and Adobe Analytics Integration Helps Teams Measure the Value of their UX

One of the things that keeps our solutions engineers up at night is finding ways to make data work harder for our clients. Key to that is understanding how businesses work, what tools they are using, and where our AI-powered technology can make a difference.

We know that some brands rely on more than one system to optimize their User Experience (UX), and that’s why integration has been part of our roadmap for a while. Today, we’re thrilled to announce our new integration with Adobe Analytics Cloud, allowing Adobe users to attribute revenue to their investments in User Experience (UX).

Attribute Revenue to Content with Adobe Analytics Integration

Teams can now import their Adobe segments into ContentSquare in just a few clicks through our UI workflows, for a deeper understanding of how those users behave on their sites. And when it comes to your segments, we not only answer the behavioral questions that many other analytics tools can’t, we also show you the value of every element of content on your site.

You already know how many visitors start their journey on your site but exit before converting – imagine what you could do if you knew what exactly made them drop off, and – even better – if you could measure the value of optimizations?

THE NEW INTEGRATION WITH ADOBE REMOVES THE NEED FOR SPECULATION BY GIVING YOU THE FULL AND INSTANT PICTURE OF EACH CUSTOMER JOURNEY ACROSS ALL SEGMENTS.

That’s exactly what we bring to your workflow. The new integration with Adobe removes the need for speculation by giving you the full and instant picture of each customer journey, across all segments. Our in-page and in-site metrics show you the value of your digital content at an elemental level – including which pieces drive revenue and which impede conversion.

You can also use our insights to fine-tune your high-yield customer segments over time, prioritize testing, and accelerate your reactivity.

And the best thing about our metrics is that anyone can read and understand them. Because part of making the data work harder is freeing up your team to act on the insights and develop more profitable digital journeys. We like to say that by democratizing data thanks to highly visual, shareable metrics, we turn the non-analysts on teams into UX experts. That’s no lip service.

Getting an instant visual read on content attribution means everyone on the team can measure their contribution to their company’s digital revenue goals.

If you’d like to find out more about how ContentSquare can help you enhance Adobe Analytics segments, book a demo here.

 

 

 

Author
Sarah Francoise

Sarah is on the marketing team at ContentSquare, and works in the New York office.

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