Spotlight|November 20, 2018

How Brands Win Black Friday: Tips To Optimize Your Site For The Holiday Shopping Season Kickoff

Brace yourselves, Black Friday is coming. This infographic will break down three reasons why certain brands lead the pack during this period, and explore how three ContentSquare clients have harnessed the power of granular data to improve their site’s performance. See how they did it, and what tips you can follow to make sure you have the right tools to make the most of the holiday shopping season.

The winners of Black Friday will apply the lessons here year-round, maximizing their returns at every opportunity. Advanced technologies like UX analytics are crucial to empowering teams to work faster, smarter, and more efficiently. Are you ready to become a Black Friday winner?

For more insights and examples of how brands have leveraged behavioral analytics to optimize the customer journey and boost ROI, download our Black Friday report today.

Matt Robinson

Matthew is the UK Head of Marketing based in ContentSquare’s London office. In this role he leads strategic vertical demand generation campaigns and communications as well as occasionally writing about himself in the third person. In his spare time Matthew enjoys jaunts to pretentious pop-ups, desperately tries to cram in as many trips abroad as possible just for the Instagram likes and tries in vain to understand why anyone would have any other pizza topping than pepperoni.

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