Conversion
Spotlight|December 20, 2017

DataSnack: Mobile conversion rates increase by 167% on Black Friday and Cyber Monday

Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gifts on the go. In fact, the mobile conversion rate more than doubles in the lead-up to the holiday season – that’s almost twice the increase recorded on desktop.

Luckily, businesses can prepare for mobile spending sprees in advance, ensuring they keep mobile buyers sweet during crunch time. Capitalize on busy shopping periods by investing in the kind of seamless experience today’s shoppers have come to expect. One-click purchase and pre-filled forms are just two of the time-saving shortcuts that can make filling stockings less of a headache.

Author
Pola Zen

Pola is ContentSquare's Director of Content. A storyteller at heart, she is fascinated by how the right content has the power to connect people to people, ideas and brands.

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