Privacy policy

ContentSquare collects statistical audience data to enable its customers to improve the user experience of their sites. The following privacy and security policies specifies ContentSquare’s privacy and security practices in respect to the data and information it receives from Website owners.

1) Conformity with international standards

 

 

All ContentSquare’s clients are provided a link (http://optout.content-square.net/) to publish on their website allowing visitors to exclude themselves from being recorded by the Software.
Collected data are not matched with other data sources.
ContentSquare does not use any “third party” cookies; internet users cannot be tracked over different websites.
ContentSquare retrieves the IP only to compute geolocation (no more precise than the city). The IP is not stored on ContentSquare’s servers.

In addition to those measures, ContentSquare has Data Protection Officer whose duty is to ensure that individuals’ rights are respected during the processing of personal data.

2) ContentSquare Cookies

 

 

ContentSquare uses two first-party cookies (i.e. placed on the client domain).
_cs_id provide a way to anonymously recognize a returning visitor. Its lasts no more than 13 months.
_cs_s is a session cookie which is placed at the beginning of each visit and expires 30 minutes after the last pageview of the visit.
ContentSquare does not use any “third party” cookies enabling an internet-user to be tracked over different websites.

3) Use of IP address

 

 

ContentSquare retrieves the IP only to compute geolocation (no more precise than the city). The IP is then anonymised and is never stored on ContentSquare servers or anywhere else. ContentSquare anonymizes the address as soon as technically feasible at the earliest possible stage of the collection network.  The IP anonymization sets the two last bytes of user IP addresses to zeros (ie: 127.0.x.x)

4) List of data collected

 

 

The exhaustive list of collected data is available below:

DataUseExemple
User AgentDetection of browser and deviceMozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7.5)
IP AddressGeolocalisation of internet-users127.0.x.x
URLStatistics on page inquiries and clickstreamhttp://fr.wikipedia.org/
Screen resolutionFiltering of reporting data by resolution1600×900
RefererDetecting source of traffic
ClicksStatistics on page elements / Reproduction of user sessions & heat maps{target: “div#zone”, t: 1500}
Position of mouseReproduction of user sessions & heatmaps{x:200, y 800, t: 1500}
IP AddressGeolocalisation of internet-users127.0.x.x
HoversStatistics on page elements{target: “div#zone”, t: 1500}
ScrollHeatmaps{top: “0px”, left: “50px”, t: 1500}
FocusReproduction of user sessions{target: “div#zone”, t: 1500}
BlurReproduction of user sessions{target: “div#zone”, t: 1500}
SubmitReproduction of user sessions
HTML page contentReproduction of user sessions & heatmaps. Collected only on 1% of sessions.

Ordering data (if e-commerce tracking enabled):

DataUseExemple
Transaction IDE-commerce statistics1234
TotalE-commerce statistics11.99
Amount of taxesE-commerce statistics1.29
Amount of deliveryE-commerce statistics5
Product totalE-commerce statistics11.99
Product IDE-commerce statistics1234
Product nameE-commerce statisticsGreen shoes
Product categoryE-commerce statistics1
ScrollE-commerce statisticsshoes

5) Personally Identifiable Information

 

 

In addition to other privacy policies, ContentSquare prevents the collection of any personally identifiable information via several tools, including:

 

  • Blocking client-side keystrokes collection: By default, ContentSquare does not collect or store any keystroke
  • Excluded Zones: Customers may also tag sensitive data in the HTML with HTML comments, to ensure that any personally identifable information in data is removed by the ContentSquare parser before being sent to ContentSquare’s servers.