Zone-Based Heatmaps

Want to improve form completion by identifying unnecessary effort and frustration that leads to abandonment? Our update on traditional heatmaps gives everyone on your team an intuitive, self-service way of visualizing digital performance so you can optimize accordingly.

AUTO-ZONING

Our Autozone technology automatically identifies every in-page element of your site so you don’t waste time implementing custom tagging plans.

IDENTIFY ROI HOTSPOTS

Our live zoning gives you easy access to clear, actionable business metrics for each and every dynamic element of your site. Simply browse your site and see your KPIs in context.

MAKE YOUR DIGITAL ASSETS WORK HARDER

Let user engagement metrics and revenue attribution drive your content and UX investments.

SEE EVERYTHING

Answer the WHY and HOW of consumer behavior across all elements of your site. Attribute revenue, measure hesitation and engagement, and recognize friction so you can prioritize the right actions.

SEGMENTS, ENHANCED

Use each zone as the basis for deep behavior-based segmentation. For example: What is the difference in behavior between visitors who hovered on the promo banner and those who didn’t.

FOCUS OPTIMIZATIONS

Elevate your A/B testing capability by knowing what to test next.

SIMPLE AND ACCURATE FOR DYNAMIC CONTENT

Works out of the box for dynamic content elements such as drop-downs and modal windows. Simply browse your website, and accurately attribute engagement metrics to the right dynamic content elements, even on sites built with AJAX, etc.

ALL HANDS ON DECK

Our data visualization is so intuitive it can be understood and leveraged by anyone. Empower everyone on your team to measure their contribution to revenue.

NO REGRETS ANALYTICS

Dig up any data you want retroactively to learn from past consumer behavior.