A ContentSquare study analyzed data from over 1 million customers, 40 million website visits and 460 million page views across all mobile devise and desktop platforms to get a sense of back-to-school shopper behavior.

2 Ways to Create a Great User Experience for Your Website Visitors

Dealer Marketing Magazine

2017-08-04

Getting visitors on the site is just the beginning, however. Consumers have high expectations and demand a great user experience (UX). The digital experience you give them will define how the relationship will continue in the future.

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Monitoring The Mouse

Media Post

2017-08-14

Every time a mouse moves to get to someplace else on a screen, that person is telling us something about what they’re thinking, and may ultimately be doing.

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Last minute offers unpopular and desktop still preferred booking device, analysis finds

Hospitality Net

2017-08-01

Travellers booking online are “not so fond” of last minute offers and still prefer to book on desktop rather than mobile, according to a study by a US analytics firm. ContentSquare also found that online travel websites are more likely to get bookings on Sundays, on which they have a 5% higher average conversion rate.

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The quick and the dead: Online battle to capture Generation Z

Independent.ie

2017-08-13

Independent.ie: The quick and the dead: Online battle to capture Generation Z – ContentSquare Digital Experience Insights

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Analyze the digital experience to improve the booking flow

Tnooz

2017-08-14

One of the biggest struggles travel brands face in 2017 is understanding their customer. With so many different types of travelers and booking options to choose from, knowing who your client is and what they want is no mean feat. And yet that knowledge is key to developing a successful marketing strategy.

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Target edges out Walmart in TV back-to-school battle

RetailDIVE

2017-08-21

A study by ContentSquare estimates that Gen Z’s attention span is shorter than five seconds, giving credence to the shift toward 15-second spots rather than more traditional 30 or 60-second ads.

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Study: Instagram influences almost 75% of user purchase decisions

Mobile Marketer

2017-08-24

A study by ContentSquare found that Gen Z converts twice as much on mobile as any other generation, which indicates that mobile retail is in the future.

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Back-to-School Results Reveal Insights Into Upcoming Holiday Sales

WWD

2017-08-29

A recent report by ContentSquare illustrated the state of the market for this year’s back-to-school season — here’s what the findings might mean for holiday.

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A Retailer’s Guide to This Year’s Back-To-School Shoppers

Total Retail

2017-09-12

The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage Back-To-School shoppers in a space where competition is rampant.

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How mobile is changing back-to-school

Mobile Marketer

2017-08-01

Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component to any successful shopping event.

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ROI Of AI: 5 Ways Retailers Are Embracing The Innovation

Retail TouchPoints

2017-08-01

“Artificial Intelligence (AI)” is being touted as one of the newest, most promising business technologies of the 21st century — even though its roots go back nearly 80 years. The fact is, the basics of AI can be traced back to Alan Turing and the Theory of Computation in the late 1930s; and the 1950 paper that helped inspire the 2014 film, The Imitation Game: Computing Machinery And Intelligence.

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Last minute offers unpopular and desktop still preferred booking device, analysis finds

Travolution

2017-07-28

Travellers booking online are “not so fond” of last minute offers and still prefer to book on desktop rather than mobile, according to a study by a US analytics firm.

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Decoding Generation Z: The True Digital Natives

StartApp

2017-07-27

A new study by ContentSquare has shed new light on the mobile behavior of Generation Z, the generation that is now just finishing up high school and entering college.

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The generation of digital natives become the key customer base of the future

Mobile Marketer

2017-07-26

The generation of digital natives is garnering increasing attention as they become the key customer base of the future. With 80% of Gen Z shoppers influenced by social media while making purchase decisions, there’s no question that mobile will be a huge factor in marketing to the young generation.

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Gen Z twice as likely to convert on mobile

RetailDIVE

2017-07-25

Gen Z converts about twice as much on mobile than any other demographic, according to a study from ContentSquare. However, their willingness to purchase on mobile is matched by an intolerance toward poorly-functioning apps — 60% of Gen Z will not use an app or website that is too slow to load and 62% won’t use an app if it’s difficult to navigate, the study found.

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Brands and Retailers Look to UX for Heightened Consumer Engagement

WWD

2017-07-26

Discriminating consumers have set the bar higher than ever for seamless e-commerce experiences. Companies such as ContentSquare, a global user experience firm, aspire to optimize digital experiences for brands and retailers by enabling its clients to better understand the “why” behind online consumer behaviors.

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Why this French startup moved its headquarters to NYC — and hasn’t looked back

Built in NYC

2017-07-14

Why this French startup moved its headquarters to NYC — and hasn’t looked back. Built in NYC features ContentSquare digital analytics and Optimization CEO Jonathan Cherki in a personal Q&A.

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How marketers are tackling budget & format challenges

Auto Remarketing

2017-07-11

Automotive marketers must engage digital shoppers to remain competitive. Read insights from ContentSquare reports to succeed with digital experiences.

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Kenzo’s new checkout option

FierceRetail

2017-06-22

Read how Kenzo, within seven days, increased conversion rates by 50% by using digital experience analytics to create a fully optimized e-commerce site.

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Jonathan Cherki on Launching ContentSquare in New York

NY Biz Journal Podcast

2017-06-06

European AI experts Jonathan Cherki (ContentSquare) and Chris Boos (Arago) recall their experiences of launching companies in N.Y.C.

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Retailers L’Occitane And Alice + Olivia Merge Marketing With The UX

AdExchanger

2017-06-20

A new breed of analytics solutions breaks free of the confines of traditional analytics by combining data and machine learning to improve personalization.

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Luxury buyers are more impulsive online than standard consumers

Luxury Daily

2017-06-05

Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.

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Introducing A New Breed of UX Analytics: Here’s Why Traditional UX Falls Short

PSFK

2017-05-30

ContentSquare introduces us to a new wave of analytics, which will equip brands with the tools to better understand customer interaction.

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ContentSquare Increased Overall Mobile Conversions for L’Occitane

ExchangeWire

2017-05-19

By identifying the customer journey, optimization testing and using artificial intelligence, ContentSquare was able to help L’Occitane increase conversions.

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Data and Optimization are T.O by Lipton’s Cup of Tea

DMNews

2017-05-19

How the loose-leaf tea machine brand uses ContentSquare to understand consumer data and work with AI to drive UX optimization and conversion.

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UX Analytics Drive L’Occitane Mobile Sales Boost

Retail TouchPoints

2017-05-12

Enhancing user experience based on user behavior with ContentSquare allowed L’Occitane to achieve a 15% lift in sales on mobile devices.

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Access and Technology is in the Hands of the Masses

CIOReview

2017-04-25

ContentSquare CEO, Jonathan Cherki, shares his thoughts on the current state of the UX landscape and what that means for CIOs on CIOReview.

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Roundup of eCommerce Product Releases

Practical Ecommerce

2017-04-17

Sig Ueland from the leading source for ecommerce marketing and business strategies news, Practical Ecommerce, has included ContentSquare’s UX Performance center launch in their roundup of notable ecommerce product releases.

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Efrat Ravid, CMO of ContentSquare discusses the Future of Experience Business with Adobe Think Tank

Adobe Think Tank

2017-03-22

Efrat Ravid, CMO at ContentSquare joins Adobe Think Tank to discuss how ContentSquare is helping brands become an experience business.

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ContentSquare Join The UX Revolution With New Performance Center

The Next Web

2017-03-29

Startup ContentSquare recently unveiled their UX Performance Center that enables digital teams to make empowered, data-driven UX decisions in real-time via advanced algorithms and an AI-powered bot named Arti.

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ContentSquare’s AI Bot Arti Processes Trillions Of Data Points Monthly

Data & Targeting Insider

2017-03-30

ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the locations and behavior of consumers in real time as they interact with a company’s Web site.

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ContentSquare hops on the AI bandwagon

MarTech Today

2017-03-30

UX analytics firm’s new Performance Center adds a new layer of AI and a bot named Arti to surface insights on why site visitors do what they do.

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3 Companies Bringing Content Marketing Back to Life

Inc.com

2017-03-26

Companies just need to take advantage of trends in content marketing and determine how to make content work for them — and their audiences — again.

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How AI can help to enhance user experience

2017-01-23

In the coming years, businesses will find it progressively easier to eliminate intuition from the product and marketing development cycle through a powerful combination of UX analytics and AI-driven automated recommendations.

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Demographic segmentation limited for customer analysis

SBC News

2016-12-30

ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling industry is potentially missing a trick when using merely conventional analytics.

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ContentSquare raises $20m in Series B funding

Retail Systems

2016-10-18

“ContentSquare’s technology is unique because it focuses on understanding and improving customer experience, as opposed to focusing solely on customer acquisition.”

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Digital/Mobile Optimization Platform ContentSquare Raises $20 Million in Funding for Global Expansion

Bulldog Reporter

2016-10-19

Digital/Mobile Optimization Platform ContentSquare Raises $20 Million in Funding for Global Expansion

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Unquote

2016-10-18

Highland Europe has provided $20m in series-B funding for web and mobile content optimisation business Content Square.

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Finsmes

2016-10-18

Founded in 2012 by Jonathan Cherki, CEO, ContentSquare provides a platform which leverages artificial intelligence to allow online brands to capture online/mobile behaviors to measure content performance, understand visitor intentions, explain consumer decisions when they do or do not purchase.

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Private Equity Wire

2016-10-18

ContentSquare captures online and mobile behaviours to measure user experience, increase engagement and improve conversion rates.

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The Telegraph

2016-10-18

ContentSquare, the online shopping technology used by L’Oreal and Unilever, has secured $20m (£16m) funding from Highland Europe in a bid to cash in on the emerging £3bn “user-experience” industry.

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Totally Gaming

2016-12-28

1on1 with ContentSquare’s Duncan Keene: A journey in UX

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TNooz

2016-12-15

How can travel brands avoid own goals with better web user experience

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Adweek

2016-10-21

Co-headquartered in New York and Paris, ContentSquare employs AI to capture behavioral data for ecommerce and digital marketing.

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Tech.eu

2016-10-18

The fresh round of funding will be used for ContentSquare’s global expansion as well as hiring new talent.

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New York Business Journal

2016-10-21

ContentSquare, $20 million: The New York-based user experience platform, used by hotel chain Best Western and cosmetics giant L’Oréal, raised Series B funding from Highland Europe.

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Internet Retailer

2016-10-26

Unilever decided to hire consumer behavior measuring firm ContentSquare to run its A/B testing.

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The Wall Street Journal: Funding Snapshot

Wall Street Journal

2016-10-18

Funding Snapshot: Optimization Tool ContentSquare Raises $20M Series B

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PYMNTS.com

2016-02-19

ContentSquare, an experience optimization platform for online and mobile businesses, announced Tuesday (Oct. 18) the completion of $20 million in Series B funding.

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New York Business Journal

2016-10-18

ContentSquare scores $20M in funding, unveils plans for German office

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