A ContentSquare study analyzed data from over 1 million customers, 40 million website visits and 460 million page views across all mobile devise and desktop platforms to get a sense of back-to-school shopper behavior.
Dealer Marketing Magazine
Getting visitors on the site is just the beginning, however. Consumers have high expectations and demand a great user experience (UX). The digital experience you give them will define how the relationship will continue in the future.
Travellers booking online are “not so fond” of last minute offers and still prefer to book on desktop rather than mobile, according to a study by a US analytics firm. ContentSquare also found that online travel websites are more likely to get bookings on Sundays, on which they have a 5% higher average conversion rate.
Independent.ie: The quick and the dead: Online battle to capture Generation Z – ContentSquare Digital Experience Insights
One of the biggest struggles travel brands face in 2017 is understanding their customer. With so many different types of travelers and booking options to choose from, knowing who your client is and what they want is no mean feat. And yet that knowledge is key to developing a successful marketing strategy.
A study by ContentSquare estimates that Gen Z’s attention span is shorter than five seconds, giving credence to the shift toward 15-second spots rather than more traditional 30 or 60-second ads.
A study by ContentSquare found that Gen Z converts twice as much on mobile as any other generation, which indicates that mobile retail is in the future.
A recent report by ContentSquare illustrated the state of the market for this year’s back-to-school season — here’s what the findings might mean for holiday.
The second biggest shopping season after the winter holidays, this is a crucial time for retailers to attract and engage Back-To-School shoppers in a space where competition is rampant.
Move over, flip-flops. Holiday shopping is just around the corner. Jonathan Cherki, CEO of user experience optimization platform ContentSquare, explained what this year’s back-to-school results (see the company’s recent report here) suggest for holiday.
“Artificial Intelligence (AI)” is being touted as one of the newest, most promising business technologies of the 21st century — even though its roots go back nearly 80 years. The fact is, the basics of AI can be traced back to Alan Turing and the Theory of Computation in the late 1930s; and the 1950 paper that helped inspire the 2014 film, The Imitation Game: Computing Machinery And Intelligence.
Travellers booking online are “not so fond” of last minute offers and still prefer to book on desktop rather than mobile, according to a study by a US analytics firm.
The generation of digital natives is garnering increasing attention as they become the key customer base of the future. With 80% of Gen Z shoppers influenced by social media while making purchase decisions, there’s no question that mobile will be a huge factor in marketing to the young generation.
Gen Z converts about twice as much on mobile than any other demographic, according to a study from ContentSquare. However, their willingness to purchase on mobile is matched by an intolerance toward poorly-functioning apps — 60% of Gen Z will not use an app or website that is too slow to load and 62% won’t use an app if it’s difficult to navigate, the study found.
Discriminating consumers have set the bar higher than ever for seamless e-commerce experiences. Companies such as ContentSquare, a global user experience firm, aspire to optimize digital experiences for brands and retailers by enabling its clients to better understand the “why” behind online consumer behaviors.
Built in NYC
Why this French startup moved its headquarters to NYC — and hasn’t looked back. Built in NYC features ContentSquare digital analytics and Optimization CEO Jonathan Cherki in a personal Q&A.
Automotive marketers must engage digital shoppers to remain competitive. Read insights from ContentSquare reports to succeed with digital experiences.
NY Biz Journal Podcast
European AI experts Jonathan Cherki (ContentSquare) and Chris Boos (Arago) recall their experiences of launching companies in N.Y.C.
A new breed of analytics solutions breaks free of the confines of traditional analytics by combining data and machine learning to improve personalization.
Despite luxury brands being notoriously slow to adopt mobile technology, a new report from ContentSquare found that 73 percent of luxury buyers browse via the small screen.
ContentSquare introduces us to a new wave of analytics, which will equip brands with the tools to better understand customer interaction.
The future of retail is in the hands of Gen Z. It’s vital that retailers adapt now to their expectations to achieve their greatest possible potential.
By identifying the customer journey, optimization testing and using artificial intelligence, ContentSquare was able to help L’Occitane increase conversions.
How the loose-leaf tea machine brand uses ContentSquare to understand consumer data and work with AI to drive UX optimization and conversion.
ContentSquare CEO, Jonathan Cherki, shares his thoughts on the current state of the UX landscape and what that means for CIOs on CIOReview.
Adobe Think Tank
Efrat Ravid, CMO at ContentSquare joins Adobe Think Tank to discuss how ContentSquare is helping brands become an experience business.
The Next Web
Startup ContentSquare recently unveiled their UX Performance Center that enables digital teams to make empowered, data-driven UX decisions in real-time via advanced algorithms and an AI-powered bot named Arti.
Data & Targeting Insider
ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the locations and behavior of consumers in real time as they interact with a company’s Web site.
Companies just need to take advantage of trends in content marketing and determine how to make content work for them — and their audiences — again.
ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling industry is potentially missing a trick when using merely conventional analytics.
Digital/Mobile Optimization Platform ContentSquare Raises $20 Million in Funding for Global Expansion
Founded in 2012 by Jonathan Cherki, CEO, ContentSquare provides a platform which leverages artificial intelligence to allow online brands to capture online/mobile behaviors to measure content performance, understand visitor intentions, explain consumer decisions when they do or do not purchase.