Discover the key functionalities that enable you to continuously optimize your web performance

Identify the best (and worst) journeys

Site path navigation

Understand what is working or not -and why- in order to fix broken paths and create ideal ones.


  • Visualize the paths
  • Get a 360°of your site
  • See where visitors bounce and convert

Identify ROI hotspots

Zone Analysis

Understand each zone’s role in conversion, attractiveness and hesitation, and optimize their performance.


  • Measure any page element
  • See impact, performance and usability
  • Analyze unique behavior KPIs

See what visitors are loving


Use heatmaps to identify areas of interest and rearrange elements to maximize time-on-site.


  • See how much users are scrolling
  • Understand the time spent on areas
  • Visualize the movements and hot-zones

Let Artificial Intelligence guide you

A.I. Engine

Elevate your performance with personalized insights and data-driven advice from AI Bot Arti.


  • Get methodological advice
  • See impact prediction
  • Learn from a robust AI engine

Watch aggregate and unique replays

Session Replay

Quickly identify what is going on in-page and in-site and use that to reduce visitor frustrations and enhance their experience.


  • Validate your analysis conclusions
  • Visualize scrolls and mouse movements
  • Illustrate your data analysis

Segment and compare pages

Page comparator

Measure the effectiveness of pages against different audiences, segments and KPIs.


  • Define and monitor desired performances
  • Understand and compare context and intention
  • Conduct comparative analysis

Continuously test and optimize

A/B testing

Act on all the insight you have gained to take your website to a whole new level.


  • Easily implement and test changes
  • Precisely target your audience
  • Define or use preset configurations

Want to look under the hood?